LuisRojas
DE

Skills & expertise

What I can do today, and what I’m still learning.

I’d rather be clear than impressive. Filled tags are skills I have practised in course projects or at work. Outlined tags are topics I’m studying now.

Practised in projectsCurrently learning

Paid Advertising

  • Google Ads
  • Meta Ads
  • TikTok Ads

Marketing Strategy

  • Campaign Planning
  • Audience Research
  • Customer Journey
  • A/B Testing

Measurement & Optimization

  • CTR
  • CPC
  • CPA
  • Performance Analysis
  • GA4
  • Conversion Tracking

Creative Marketing

  • Content Strategy
  • Copywriting
  • Social Media Creatives
  • Canva

AI & Marketing Technology

  • AI-Assisted Content
  • Prompt Engineering
  • Workflow Optimization

Transferable Skills

From 15+ years in hospitality

  • Leadership
  • Customer Experience
  • Communication
  • Teamwork
  • Problem-Solving

Tools & platforms

The tools I work with

A short, honest list. It grows as the training does.

  • Google Ads Search campaigns, keyword research, responsive search ads Practised in projects
  • Google Analytics 4 UTM tracking plans, reading traffic and conversion reports Practised in projects
  • Meta Ads Manager Audience setup, placements, ad variants for A/B tests Practised in projects
  • TikTok Ads Manager Creative planning and short-form video formats Currently learning
  • Canva Ad creatives, carousels, presentations, infographics Practised in projects
  • Claude, Gemini & ChatGPT AI assistants for drafting copy, research summaries and structuring analysis Practised in projects
  • Microsoft Excel Keyword lists, budget plans, KPI calculations Practised in projects
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