Molly Mutt Europe — Meta Advertising
A traffic campaign concept for sustainable dog bed covers in Germany: audience research, one tightly defined ad set, and four creatives built to test which hook earns the click.
Featured case studies
Projects that show how I think.
These are educational projects from my training at DCI. They are campaign plans, analyses and creative work — not live client campaigns. Where numbers appear, they are forecasts or targets and are labelled that way.
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DCI Educational Case Study
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DCI Educational Case Study
Molly Mutt Europe — Google Search
Can €60 teach us something real? A Search campaign plan for washable, sustainable dog bed covers in Germany: keyword research, two ad groups, responsive search ads, sitelinks and negative keywords.
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DCI Educational Case Study Stories From Germany — TikTok Creative
“18 years dedicating service to guests. This year I checked myself out.” A short-form video concept built on my own career change: hook, story arc, script, filming plan and edit.
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DCI Educational Case Study
TikTok in 2026 — Trend Newsletter
Less fantasy, more real life. A newsletter that turns TikTok’s 2026 trend report into plain language, applies it to a creator, and ends with seven recommendations for brands.
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