Digital Marketing Management with AI

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1. 01 Completed Performance Marketing August – October 2026 Topics: Google AdsMeta AdsTikTok AdsCampaign OptimizationMarketing Analytics More about this moduleShow less

   Planning, building and measuring paid campaigns on search and social. This is where the case studies on this site come from: keyword research and search ads for Google, audience and creative testing for Meta, and short-form video for TikTok.

   See the projects from this module

   • Molly Mutt Europe — Meta Advertising
   • Molly Mutt Europe — Google Search
   • Stories From Germany — TikTok Creative
   • TikTok in 2026 — Trend Newsletter
2. 02 Currently learning Growth Management Since end of October 2026 Topics: Lead FunnelsLanding PagesCRMLead GenerationReporting More about this moduleShow less

   What happens after the click: turning visitors into leads and leads into customers. I’m looking forward to this one, because following up on an enquiry is something I did every day in hotels. Projects will be added here as the module progresses.

3. 03 Upcoming Digital Media Creation with AI Topics: Content CreationGraphic DesignVideo ProductionAI-Powered Tools More about this moduleShow less

   Producing the content itself: graphics, video and copy, with AI tools as part of the workflow. This is the final module of the program, which runs until May 2027.